A Hashtag can completely change yours and the life of your business for better. Here’s how:
Let me share with you a story related to limitless possibilities of hashtag. There was a young guy who was pretty familiar with the internet, especially with social networking sites. But, a hashtag was just a “hash tag” for him just like it is for most other peoples browsing internet on an everyday basis. He used to dream about doing something professionally on the internet but couldn’t reach his goal.
Though, luckily he wasn’t one of those who quits after a few failures. He kept on pursuing his goal. One day, like magic, he discovered the value of using hashtag effectively and gained the ability to understand limitless possible benefits of using hashtags. Now he uses hash tags to find target prospects, audiences, news on a particular topic, and more.
What is hashtag?
A word or phrase preceded by a hash mark (#), used within a message to identify a keyword or topic of interest and facilitate a search for it. Whenever a user adds a hashtag to their post, it’s able to be indexed by the social network and becomes searchable/discoverable by other users.
For example, If I want to know what everyone else is saying about fast food, I can simply visit the #fastfood page on the social platform. Everyone who used this tag in their posts will be appeared in the page. Hashtag becomes a focal point for a topic in the users’ mind.
Want to know top hashtags? Visit All Hashtag for cool hashtag ideas.
Use hashtag to grow your business:
You can target your prospect customers using hashtags. As I said already that, hashtags become focal points for an individual topics and discussion. Let us think that you sell tshirts and you want to boost your sales online. You can advertise your products with a #tshirt tag so that other peoples who visit this page can learn about your business.
That’s not all! You can also use #business tag in your posts and people who visit this page regularly would know about your brand for sure. I say, this is “Audience screening” because you hit right at the core of consumers’ mind. Using multiple accurate hashtags can set up the stage for lifelong success of your business. Read “The marketing part” of this article “Fiverr VS Upwork – Review and Guide” for some awesome content marketing ideas to grow your business.
Use hashtag as an individual:
This is as true for individuals as it is for business. No matter if you’re a freelancer who wants to find target buyer or just a regular user, you can always enjoy enormous benefits of using hash tags. Let’s say you’re an everyday user of a social site who has serious interests on entrepreneurship.
Simply visit #entrepreneurship to know everything that everyone’s saying about entrepreneurship, latest articles, job offers and more! There are many social networking sites online where you can use hashtags i.e. Facebook, Twitter, LinkedIn, Instagram etc.
If you are freelancer or business owner, consider reading “Top 5 mistakes every freelancer must avoid” to avoid making those mistakes.
Examples of hashtag:
If you want to grow twitter or Instagram followers, you can do so by using the following hashtag keywords. #followme #followback #follow4follow #followbackinstantly
These are just a few examples. Remember, every hashtag is unique. Do some research and gain followers!
A successful hashtag campaign can change the game. Businesses are using hashtag campaigns and getting outstanding results. Some of the popular campaigns are:
- #ShareaCoke – Coca Cola
- #OreoHorrorStories – Oreo
- #WantAnR8 – Audi
- #PutACanOnIt – Red Bull
- #NationalFriedChickenDay – KFC
Do not limit the possibilities of hashtags in just individual or business level only. Hashtags are also being widely used by many social organizations for social awareness. Ex- #SaveTheChildren #FeedANeedy #PlantATree etc.
Summary: Hashtags offers great ways to connect with people of similar interests online. Remember the story I shared with you at the beginning of this article? The boy is now starting his own website to offer his own contents with others, of course, with the help of Hashtags!
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